For Haralabakis Winery, the challenge was to create a contemporary packaging system that gives three distinct Cretan wine varieties their own character while maintaining a strong and recognisable identity across the collection.
The concept translates the personality of Vidiano, Kotsifali and Liatiko into abstract organic forms and distinctive colour combinations. Moving away from traditional wine imagery, each composition becomes a visual interpretation of the variety, while consistent typography and layout create a unified design language.
Tactile paper, restrained typography and bold graphic elements balance the natural character of Cretan winemaking with a contemporary aesthetic. The result is a cohesive collection where three wines express three individual personalities through one shared visual identity.
